North Carolina has been my home since moving from Wales in the early 90s, and I wanted to connect Wales and NC in some way to celebrate this personal connection.
NC has a long history of performance driving starting with the moonshine runners and Wales has a history of rally driving, so taking that as our connection, we are pleased to announce our first apparel collection under the heading of #NCymru, an amalgamation of NC and Cymru (Welsh for Wales) in a collaboration with NC artist and designer, Brittain Peck.
With this series of shirts, we wanted to celebrate our home away from home, and its passion for performance. The details we selected to represent this are taken from the heritage of NASCAR and seem like a little thing, but when I visited the Hall of Fame, I was struck by this detail on all the older cars. All the older cars have their engine sizes painted on the hood and I wondered why.
The number started as a boast. In the early 50s, it was sort of an arms race and each driver proudly displayed their engine capacity or horsepower on their cars. In the mid 60’s there were differing NASCAR weight rules based on engine sizes; the weight regulations for a 390 Ford might be different than a 426 Hemi. For example, Richard Petty might use a 404 CI in some races, and a 426 CI in others, based on the track they were racing at.
The hood was their declaration of their engine size.
In the early 70’s, with the oil crisis, rules changed to limit engine sizes and power, and 1973 was the last year these numbers appeared as part of the livery on the cars.
The shirt design focuses on this detail, linking our passion for detail, taste and performance to our home, now in NC, directly.
We hope you like them.