Shwmae (Hello)
Hope everyone had a safe and happy Christmas break.
It’s been quite a first year for Hwyl as we breathed life into this concept we’ve been kicking around for over 8 years. Thank you to all those who have attended one of our events, looked at our site or social feed and have shown faith in us as we get Hwyl moving.
The reason we picked Hwyl as the name for the company was the very definition of the word; the passion generated by a group of like minded people. We want to create a community of people who enjoy performance cars and the lifestyle surrounding them. Hwyl's goals are to satisfy all types of performance car enthusiasts from consumers of web content to personal one-on-one driver training or advice on starting a collection. We have big plans and the progress we made in 2017 was the first rung on the ladder.
It’s only been 6 months since our kick off event at Bare Bones in Raleigh in June, but that feels like yesterday. We had a amazing line of cars outside and some great food and drink. It was a treat to be able to finally reveal all the thinking behind Hwyl, and meet some wonderful new friends. There's a more detailed review in the blog you can read by clicking here if you wish.
We decided to try something a little different for our next event, and went with a theme. Leidenschaft (Hwyl in German) was a celebration of German cars, food and wine we held at a member's house in Chapel Hill in late August. This was a more intimate affair and provided the opportunity to spend more time in and around the cars. You can read more about this event here.
The concept worked so well that we repeated it, on a larger scale, with an Italian themed evening, Passione (Hwyl in Italian) at a gorgeous house in Chapel Hill in October. Again, with some beautiful cars from Ferrari, Lamborghini and Alfa Romeo and accompanied by regional food and wine. You can read more about this event here. We had over 50 folks in attendance for this one.
The goal of these events was to generate awareness for Hwyl and to showcase the types of events that members can expect when they join. We will be doing several more of them in the coming year.
Charter membership interest has grown, deposits were taken and we are very close to our target number for launch. So close, that we are opening up reservations for regular memberships, starting in January, to accelerate our launch.
2018 will be a big year. I’ll be sending out another update in the next week letting you know all the changes and events that are coming in 2018.
Thank you for your support
Nadolig Llawen a Blwyddyn Newydd Dda from all of us at Hwyl.
